Are you a Jacksonville-based business owner looking for corporate event video? Do you have ideas that you’d like to integrate into video production for corporate events? Video for corporate events is what Jacksonville Video specializes in – so you’ve come to the right blog!
There are three main elements you can use videos for when it comes to your corporate events: Highlight reels to promote future events, employee training to help recap what was said and learned for those who attended – as well as educate those who weren’t there – and packaging the full event production for sale and distribution. Let’s take a closer look at each of these…
1 – Highlight Reels: Perfect for Leveraging Business Event Footage into High-Energy, Compelling Marketing Material
If you’re planning multiple events, using highlight reels is critical to helping get better ROI (Return on Investment) from future events. Why? Highlight reels are ideal when combined with event recording or with footage you’ve already shot – with either approach, companies such as Jacksonville Video take the footage and condense it down, leaving a short video that captures and conveys the essence of the full-length footage. Now, you can promote recurring events, getting key information to the individuals who couldn’t attend a presentation, or turn a small event into a publically-viewable video.
Companies that put on events and presentations – or business entities marketing a recurring event important to their respective companies – are best poised to take advantage of a highlight reel video because it shows, in a natural fashion, the events in the best light. This promotes both past and future events for the business involved.
Indeed, highlight reel development can be accomplished in a number of ways, allowing companies such as Jacksonville Video to serve many locations. Footage can be captured by a team of experts, or footage that has been shot by a client (or by someone previously hired to shoot it) can be received via mail or digital transmission to an office.
2 – Employee Training: Allowing Managers to Easily Use Video Communications to Train, Collaborate, Share Knowledge and Address Problems Quickly, Efficiently and with More Impact
Beyond helping recap what was said and learned for those who attended the training — while educating those who didn’t – video can facilitate more effective training and higher levels of retention through live Webcasting and dynamic on-demand training “modules” that employees can watch and process at their own pace. Further, video-based training can be accomplished without travel – at employees’ desks and home offices, or even at a local coffee shop, minimizing disruption and costs.
Before we begin discussing the benefits of video for training, we need to stress how important it is that the process is given appropriate attention overall. It’s important because high turnover rates can often be linked to a lack of preliminary training and education about company culture and expectations; further, not only will employees be less likely to quit if they have a positive training experience, their time to productivity can be reduced as well…all better for you, the business owner.
Unfortunately, too many companies do not even consider how effective the video medium can be in their training process, but we promise you this tool can make a serious impact. The first benefit of using video when training new employees is actually a quite obvious one: Video can create a more emotional connection, and this helps messages resonate with your intended audience, making your message more effective overall. Here’s a good example: When filming videos that encompass and showcase company culture, consider having existing employees film their personal stories. Indeed, highlighting personal experiences like this helps new hires feel more comfortable and welcome.
The second benefit of video for training focuses on consistency: Companies can be sure that their message is communicated in the way that it was intended – without running the risk of leaving corporate policy up for interpretation by individual trainers or managers, or losing vital information in the process of disseminating a “top-down” message. An example: If a company were to send out several trainers to new employees, would you radiate confidence about all new hires having similar experiences? Are they all receiving one consistent message? Through the miracle of video, you can boast that confidence that every employee receives the same message the way you intended…irrespective of who conducts their training.
Perhaps most important of all, the third benefit of using video for employee training has to do with video “libraries” that are accessible to all employees throughout their career, and the way in which they can go back and relearn or refresh themselves on content at any time – long after their initial training sessions are over.
To summarize, using video in the training process has several benefits, all of which revolve around creating an emotional connection, delivering company messages in a consistent manner and providing a resource for employees to refer back to at a specific point so their up-front training doesn’t just fade away.
3 – Packaging Your Jacksonville Corporate Event Video for Production
Experienced technicians – such as those working for us at Jacksonville Video – turn events into high-quality online experiences, providing event streaming and post-production packaging using state-of-the-art gear and allowing you to easily connect with a worldwide audience. Share your event online or through limited physical distribution by taking advantage of such services as video post-production, DVD packaging, electronic download distribution and even custom-designed packaging.
Depending on your distribution requirements, the final product is often a DVD, with different sections controlled through an interactive menu system – like a commercially-available DVD title of a Hollywood blockbuster – authored to make it more user-friendly when viewed through a DVD player on a TV screen. A full range of services including graphic design, preprint and printing of your packaging materials, disc replication with full-color labels, DVD cases with inserts and more can then be considered, but the main focus should be on converting your digital video into a streaming video to be displayed on your website or anywhere else on the Internet.
Video has been proven to be more effective than any other medium and just as effective as one-on-one training. This is especially true of streaming web video, which can be produced at a fraction of the cost of other distributable media. Your videos can be available 24/7 and 365 days a year for viewing and re-viewing, and be produced to be distributed on your website – or anywhere on the Internet including YouTube – and on DVD, PC and even mobile devices.