What could possibly go wrong when businesses don’t turn to professionals to capture their big corporate events? A plethora of things…including, as unbelievable as it sounds, actually not recording an event. Corporate event videography adds dimension and depth to what are often seen as boring rituals; yet we have seen many businesses shy away from using video based on false assumptions or, worse, make major mistakes during the production process. Of course, that’s why we always recommend leaving it to pros such as Jax Videography, but in general video can enhance and add a dynamic, engaging element to an event – all while becoming a vital part of future events, too.
Here are some major mistakes we suggest avoiding when planning your next corporate event video production…
1. Thinking it’s Too Expensive
Sure, if videos from the past haven’t yielded any buzz or lived beyond your event then YES, looking to corporate video production can be considered an expensive route. However, if you have stayed away from video because you thought it cost too much as a whole, we can tell you that you’ve missed out: Smaller form factor video cameras and affordable, high-quality gear have changed – and continue to change – the video production landscape to the point that it’s now possible to achieve digital-quality video without shelling out Hollywood prices. Just think about the money you have invested in an event, the amount of presenters, the travel involved and everything else that video has the potential of making a worthwhile investment.
2. Failing to Develop a Plan
All projects require careful planning…and STILL we see many companies assuming the VIDEO itself is the plan when it comes to corporate event video. We cannot be more stringent in our stressing of the fact that knowing your audience, what message you want to convey, why video will enhance your event and when and where you will use video at the event are all paramount factors.
3. Asking the “Wrong Questions”
Like any other service your company is considering contracting with, video production requires an extensive interview with the production company…one that goes beyond the mere “cost breakdown.” You should definitely ask about:
• The company’s overall cinematic style and approach to events
• Previous projects (inquire about watching videos from these events)
• The format the company will deliver the final product in
• Turnaround time between shooting the video and the final product
• Re-purposing the video after the event for sharing on social media outlets
4. Being “Unoriginal”
What do we mean by this? Well, let’s say you viewed a spectacular video at your competitor’s event on their blog and you decided to copy their format and content patterns. Our advice is to become a thought LEADER, not follower; find your unique selling point – what we like to refer to as your USP – to guide your video project and ask the video experts you’re interested in hiring for their creative input to help establish unique ideas for the film.
5. Filming for Posterity and Skipping Out on a Highlight Film
Simply put, don’t treat your corporate event video like a mere digital recording of what happened at the event – we can tell you from vast experience that these projects become videos you watch once and then forget about as they’re relegated to a shelf someplace. With a bit of creativity and planning, your video has the potential to become a dynamic multimedia message that powerfully goes viral, ultimately attracting clients and prospects who want to tap into the creative energy seen in your video.
Your company and the way in which it does business has a unique brand and underlying philosophy. Your video content should reflect who you are, what you value and engage your partners, clients and prospects in a conversation for a successful corporate event video.
We here at Jax Videography say it’s time for you to embrace the exciting possibilities of video – by avoiding these mistakes you can take your corporate events to the next level.